Rotoluwa Elijah
Insurtech Copywriter |
Fintech Copywriting Specialist
I remove friction from digital insurance products through clear, confident copy that helps users understand what's required, trust the process, and take action.
What This Portfolio Shows
Insurance products fail when users feel confused, overwhelmed, or unsure of what to do next. Most drop-offs happen not because users don't want coverage, but because the experience feels unclear or intimidating.
I write copy that removes friction from digital insurance products. My work focuses on helping users understand what's required, trust the process, and move confidently through onboarding, registration, and everyday product use.
How This Portfolio Is Organized
All projects are Insurtech-focused and grouped by the problems they solve
User Onboarding & Activation
Reducing drop-offs during signup, KYC, and verification processes.
Conversion & Landing Pages
Turning interest into completed registrations with persuasive, clear messaging.
Product Education & Trust
Explaining coverage, policies, and processes in plain language that builds confidence.
Retention & Engagement
In-app messages and reminders that keep users active and engaged.
Case Studies
Selected projects with clear problem–solution breakdowns and measurable results.
Featured Projects
Real work. Real results. Real impact on conversion and user experience.
Digital-First Insurance Hero Section Optimization
Landing Page | Conversion Copy | SaaS Messaging
A digital auto insurance startup needed clearer messaging to help users understand how digital-first coverage works. I redesigned the hero section with benefit-driven copy that reduced confusion and increased CTA clicks by 40%.
Reducing Onboarding Drop-Offs for Health Insurtech
UX/UI Design | Microcopy | Onboarding
Users were dropping off at Step 2 of onboarding due to unclear document requirements. I created clearer microcopy and designed an intuitive ID upload screen that reduced friction and improved completion rates.
Making Parametric Insurance Easy to Understand
Educational Content | Technical Writing | Content Strategy
Parametric insurance was too technical for the target audience. I created a 7-article educational series that transformed complex concepts into clear, accessible content with real-world examples and visual storytelling.